Maranui products are based around the Biologically Appropriate Raw Food Diet (BARF). The aim of BARF is to maximize the health, longevity and reproductive capacity of pets and by so doing, minimize the need for veterinary intervention. To do this properly, cats and dogs need to be fed a diet that they have evolved to eat. Simply put, a BARF diet mimics the diet that a wild cat or dog would get in a natural environment by using the whole raw foodstuffs that we have available to us.

In the wild, cats and dogs would consume whole carcasses, effectively 'borrowing' the proteins, fats, minerals, vitamins and trace elements from their captured prey. There are no supplements, no additives, no cereals, no fillers, no stabilisers in a wild rabbit, mouse or other prey, yet cats and dogs have evolved through the ages and survived to be our treasured companions to this day.

The grains and cereals in many commercial dry cat and dog biscuits contain carbohydrate, which when broken down form sugars. These in turn cause the build up of plaque and tartar, just as sugar laden sweets and fizzy drink cause that furry feeling to build up on our teeth. The bacteria in plaque is the cause of the all too common 'dog breath'. If left untreated further problems of diseased teeth and gums and periodontal disease can arise.

Teeth are cleaned and polished when ripping and tearing through carcasses (or large raw meaty bones). Carnivores clean their teeth as they eat.

Ripping and tearing meat from bones also has other benefits for cats and dogs. It takes time and requires effort. Food is consumed slower and is not 'wolfed' down. Jaw, neck and chest muscles strengthen through exercise.

To put it another way, think about how you feel after eating processed foods packed with flavours, colours, stabilizers and preservatives, many of which are abundant in junk food. A diet of sweets, fizzy drinks, chips, take-aways, etc often leaves us feeling lethargic and malnourished, often leading to health issues such as obesity. Our equivalent barf diet would therefore be based around the well known healthy food pyramid by which we would naturally gain the nutrients our bodies require for optimum health.